Just prior to us launching Hause Red Creative we had the opportunity to help create the first ever distillery in Long Beach, CA. The founders approached us to help bring their dream to life. We started with the name, working with them to create a name that was historically and geographically relevant to the prohibition-era concept. We then designed a unique identity package for multiple uses including a badge that incorporates the bow shape of a Cris-Craft, which was frequently used by the rum-runners, and a double wicked whale fat lamp flame that was commonly used by the Portuguese whalers in the area in the late 1800’s.